Product Photography Pricing: What It Actually Costs

Day rates for product photography start at $2,500. That covers the photographer’s time on set, nothing else. We shoot as much of your catalog as we can cover in a day; if there’s more than that, it runs into a second day at the same rate. Final deliverables get billed separately, based on how many hours of post-production the images need.

Day rate vs. total cost

1 · The shoot

$2,500 / day

Show-up-and-shoot. Not a per-image or per-product price: it’s what it costs to get the photographer on-site and shooting for the day. More catalog than fits in a day runs into a second day at the same rate.

2 · The finals

Hourly

Retouching is billed by the hour, separately. Some projects only need light color and exposure correction; others need real time in post, sometimes multiple hours per image. Complexity drives it, not a flat per-photo fee.

What moves the total price

Shoot daysHow much catalog you have versus what fits in a day.

Post-production hoursHow much retouching the final images need.

Kind of shotAmazon-style on white, environmental, hand model, or lifestyle with talent.

Usage rightsWhere and how long the final images will be used.

What we need for an exact quote

With these three things, you get a quote scoped to the job before anything is booked.

1

How many products

2

What they are

3

How you need them photographed

Real project examples

Different scope, different quote, every time.

Komuso Design

Retouching swings inside one project: detailed product work, a lighter touch on lifestyle.

Rev Hair

A single-product e-commerce set.

Magic Leap

A multi-day campaign mixing product and lifestyle.

Tribeca’s Kitchen

A full day on location: menu, portraits, and interiors.

FAQ

Day rates start at $2,500, covering the photographer’s time on set. Total project cost depends on how many days the shoot takes and how many hours of post-production the final images need.

No. The day rate covers the shoot itself. Final deliverables are billed by post-production hours, which vary depending on how much retouching each image needs.

Just the photographer’s time on set. We shoot as much of your catalog as fits in a day; retouching is billed separately once we know what the final images need.

It runs into a second day at the same day rate.

How many products, what they are, and how you need them photographed: Amazon-style on white, environmental, with a hand model, lifestyle with talent, and so on.

Have a catalog or campaign that needs a quote? Tell me what you’re shooting and I’ll scope it out.