Every print in the shop is an archival giclée print, not a traditional photographic (chromogenic or silver-halide) print. Here’s the actual difference between the two, and why giclée is what I use.
A traditional photographic print, sometimes called a chromogenic print or C-print, is made by exposing light-sensitive paper to an image and developing it with chemical processes: the same basic technology photo labs have used since the mid-20th century. It’s a proven, well-understood process, still the standard for a lot of commercial and consumer printing.
Giclée printing uses pigment-based inkjet technology to lay archival ink onto the paper, instead of exposing light-sensitive paper chemically. Every print in the shop is made this way: archival giclée on 240gsm lustre photo paper, with pigment inks for deep contrast and tonal longevity, printed edge to edge, and shipped rolled, ready for custom framing.
For me it comes down to the inks and the price. Pigment inks on a satin lustre paper give rich detail and color with real archival qualities, at a price that still makes sense for a print people are actually going to hang on a wall, not just admire in a gallery.
See the limited edition prints these are made for.
Related reading:
the print size guide,
what limited edition actually means, and
the Lake Manly story.
